Singles Day 11.11. - The best watches and jewellery deals
In contrast to Valentine's Day, this day celebrates being single. It has become an online shopping day that attracts shoppers with many discounts and Singles Day promotions shortly before Black Friday. We are taking this opportunity to offer special deals to anyone looking for a new piece of jewellery or a new watch. Treat yourself or someone else.
Bargain hunters should not miss the wide range of watches on sale and selected brand jewellery at reduced prices. It's worth starting the search for Christmas presents early this year too. Make the most of Singles Day's special offers to find what you need and get through the Christmas period worry-free. As the number one online watch and jewellery retailer, we're using Singles Day to offer some amazing deals.
Upcoming dates
Single's day takes place every year on 11.11. Here are the next dates to remember:
- Singles Day 2025: Tuesday 11 November
- Singles Day 2026: Wednesday 11 November
- Singles Day 2027: Thursday 11 November
- Singles Day 2028: Saturday 11 November
Singles Day deals
Looking for a new wristwatch? Our range includes elegant, sporty and luxurious watches. There is a suitable model for everyone. Discover the men's- or ladies’ watches, Swiss Made watches, limited edition watches and smartwatches. If you're looking for jewellery, find what you're looking for in our wide range and choose from gold, silver or diamond jewellery.
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When is Singles Day in Switzerland?
Singles Day takes place on the same day every year, specifically on 11 November. This day is also becoming increasingly popular in Switzerland. More and more retailers are taking part and following the trend of offering selected products at a special price on 11 November.
The advantage of Singles Day is that it takes place a few days before Black Friday, so you can get a head start on great promotions and bargains.
What is Singles Day?
Singles Day comes from China and is pronounced Guanggun Jie in Chinese. In Chinese tradition, the number 1 represents single people and embodies freedom and independence, which is why the date 11.11 was chosen. The day was originally introduced by students at Nanjing University in China, but it was the Alibaba group that transformed it into the promotion day we know today..
