Maurice Lacroix
About the brand
The first Maurice Lacroix watches were produced in 1975, in the heart of the Swiss Jura, in Saignelégier. With a spirit of innovation and thanks to the perfectionism of its watchmakers, the brand has created a reputation that is unique in the world. The company's ultra-modern workshops in Montfaucon, near Saignelégier, bring together all the essential elements for the production of exceptional, high-quality timepieces: watchmaking know-how, skilled craftsmen, industrial expertise, technological skills, not to mention a pronounced taste for quality.
Over the years, the Manufacture has won more than a dozen prestigious prizes awarded by international juries in recognition of the design, ingenuity and craftsmanship of its watches. The brand continues to grow based on a winning formula: Quality, reliability, ingenuity and determination, reflected in original designs incorporating patented technologies. It offers a new vision of the times, designed to encourage its customers and accompany them on the road to success. The slogan "Success is not a destination, but a journey" is at the heart of the brand's culture.
We are an authorised specialist and online retailer of the Maurice Lacroix brand, which has decisive advantages for you as a customer in terms of security, warranty and after-sales service when purchasing online.
Collections
Aikon
The Aikon collection has its roots in Maurice Lacroix's legendary Calypso quartz watch from the 1990s. The collection was reinvented in 2016 and renamed AIKON. With a contemporary design, the timepiece has adapted to today's aesthetic preferences. The integrated case and the horizontal lines that run across the dial give the collection its identity.
Eliros
The watches in the Eliros collection from Maurice Lacroix skilfully combine time, precision and reliability. With finishes usually more typical of more expensive Maurice Lacroix timepieces, these watches appeal to their owners on a daily basis. With a combination of satin-finished and polished surfaces, allowing light effects to be created, these timepieces are a real eye-catcher.
Fiaba
The watches in the Fiaba collection are the perfect choice for graceful and feminine women. The soft, refined shapes of this collection reveal a classic style with a modern design. Thanks to its slightly curved profile, the Fiaba fits the wrist like a second skin and adapts perfectly to its curves. These elegant and charming timepieces also seduce with magnificent details such as the blue spinel set in the crown.
Pontos
Contemporary yet respectful of the codes of traditional watchmaking, the watches in the Pontos collection are refined and timeless. Clear, chic and visible dials express the contemporary spirit of the collection. These elegant and refined timepieces are the ideal companion for the most important moments in life.
