Our history

We celebrate our 40th anniversary

Established in 1984, our company has always placed family values at the heart of its activities, ensuring a warm and personal customer experience. For forty years, CHRISTIAN AG has been a family business dedicated to excellence, combining tradition and innovation to offer its customers high-quality products and services. We are one of the oldest watch and jewellery retailers in Zurich. We owe this success to all those who know and appreciate us: our customers. As one of the few historic, independent watch and jewellery stores in Zurich, you value our expertise, and we are proud to maintain these high standards.

How it all started

Our story begins with R. Celik-Jacob, a qualified goldsmith and jeweller, who opened the first CHRISTIAN store on Limmatplatz in 1984. R. Celik-Jacob had previously worked for the renowned Tännler AG, but decided to become independent and set up his own business. His passion for craftsmanship and his desire to offer his customers high-quality products laid the foundations for what was to become a successful and respected company.

Three years after opening our first store in 1987, we expanded our presence with a second store in Letzipark, giving our customers even greater access to our products. In May 2009, to celebrate our 25th anniversary, we opened a third store at Helvetiaplatz, marking an important milestone in our development. In 2010, we renovated our Letzipark store, adopting the same modern and welcoming concept as our Helvetiaplatz store, reflecting our commitment to providing a pleasant and contemporary shopping environment.

To mark our 30th anniversary in 2014, we transformed our first store at Limmatplatz, modernising it to offer an enhanced customer experience while retaining our traditional charm. In 2021, our Helvetiaplatz store was also renovated to become an even more modern and elegant space, meeting the expectations of our sophisticated clientele. June 2023 marked a major achievement with the opening of our Bahnhofplatz store, a dream come true thanks to years of hard work and dedication. In April 2024, we took the next step by moving out of Zurich and opening a store in Lucerne, extending our reach and our commitment to our customers.

CHRISTIAN AG milestones

Online shop

Alongside our physical stores, we launched our online shop, www.uhrenschmuck24.ch, in 2010. Now one of the largest suppliers of watches and jewellery in Switzerland, our online shop offers a wide range of products, including a large selection of selected wedding rings.

We strive to offer our customers ever new and innovative shopping experiences. For example, with our online 3D wedding ring configurator, allowing our customers to personalise their wedding rings according to their preferences. Our website not only provides easy access to our products from anywhere, but also a responsive customer service: our customers can contact us by e-mail or telephone and enjoy a personalised and attentive service.

Tradition and passion

The company remains deeply rooted in its family roots. While the founding father is still in the business, the company is now managed by his three sons Christian, Matthias and Gabriel. Christian and Matthias both completed apprenticeships with the company, gaining a deep understanding of CHRISTIAN AG's values and operations. Gabriel, originally destined for studies, was inspired by his brothers' enthusiasm and dedication and decided to join the family business. Together, they plan to expand their current portfolio of 70 watch and jewellery manufacturers, while continuing to follow the latest market trends. Family values will continue to be a top priority and every customer is invited to feel part of the CHRISTIAN family.